The eternal question of any software company is always: How to achieve the customers' growth in the most effective way? The answer is not about…
Black 87March 5, 2020
Our recent writings
Latest market news & random thoughts
Go-to-market strategies are essentially built on influence. The more attractive your brand is for your customers, the better the profitable results you would receive. Once…
Black 87December 12, 2019
Making good catchy content makes more sense than ever nowadays. Creating consistent, effective online content, writing product descriptions for e-commerce and managing the company’s blog…
Black 87November 1, 2019
The main goal of every entrepreneur is to build a successful product that will be useful and enjoyable for customers, attract a potential audience, and…
Black 87September 4, 2019
If you want to create a holistic view of your consumer’s experience, use the Customer Journey Map. It is a combination of storytelling and visualization of user…
Black 87August 19, 2019
No brand can force buyers to trust it. When the questions “should I choose a brand I have doubts about, or choose a brand I…
Black 87July 30, 2019
Your brand is your identity, story, and reputation. It distinguishes you from other companies, provides employee loyalty and attracts a target audience. Sometimes you need…
Black 87June 26, 2019
One of the strongest weapons to get somebody's heart is to pay further attention to their personality. That rule works everywhere, especially with the customers…
Black 87June 10, 2019
If you want to tell people about your product, you need to market it. There are tons of different marketing techniques, but, no matter which…
Black 87April 30, 2019