18 Mar 2019

Сontent marketing spend will double by 2020. Why does it matter?

Yahoo reported that next year marketers will be investing twice as much into content marketing as they did before. This meant that, in Europe alone, people will spend at least €2M on quality promotional content in 2020. Why is content marketing on the rise? it’s an established way to educate, entertain and promote it’s not […]

05 Mar 2019

Marketing framework mixture of social advertising and email marketing

Advertising is surprisingly similar to building a house. You need to plan thoroughly, make sure all your efforts work well together and, of course, use a proper tool for each task you complete. Yet, when it comes to real-life advertising strategy for a business, many people seem to be overusing one tool because they know […]

24 Jan 2019

Might be the right time to take care of targeting

Proper configuration of targeted advertising is one of the most difficult tasks in social networks. It’s not enough just to press the “Promote” button under the post. Well, we wish it was ( : You need to test the audience, try different types of content, track the results and constantly invent new strategies. It’s all about […]

17 Jan 2019

5 Marketing Trends to Follow in 2019

This year is considered to be the year of big changes in marketing. Ambassadors will be replaced by Influencers. Everyone starts streaming and watching the vertical video. Voice search is getting widespread. Even the marketing itself has changed: instead of traditional tools, companies are developing digital directions and data analytics. Chatbots By the end of […]