19 Aug 2019

A Step Into Your Customer’s Shoes: Creating the Exceptional UX

If you want to create a holistic view of your consumer’s experience, use the Customer Journey Map. It is a combination of storytelling and visualization of user needs. These elements are two powerful toolkits that will help your team to focus directly on human behavior factors such as thoughts, actions, and emotions that are more […]

15 Apr 2019

Generate, analyze and delegate: Future of marketing

The past 10-15 years brought a rapid change in availability and accessibility of information of all sorts – everything we need can now be found in a matter of a few seconds. Most services are just a few taps away. If we are looking for some product, it can be discovered, compared to others and […]

24 Jan 2019

Might be the right time to take care of targeting

Proper configuration of targeted advertising is one of the most difficult tasks in social networks. It’s not enough just to press the “Promote” button under the post. Well, we wish it was ( : You need to test the audience, try different types of content, track the results and constantly invent new strategies. It’s all about […]