Proper configuration of targeted advertising is one of the most difficult tasks in social networks. It’s not enough just to press the “Promote” button under the post. Well, we wish it was ( :
You need to test the audience, try different types of content, track the results and constantly invent new strategies. It’s all about ROI.
What is more, social networks always introduce new features and update their functions. You have to keep your finger on the pulse.
HERE ARE THE ADVANTAGES OF TARGETED ADVERTISING:
- low cost
- user-friendly analytical tools
- ability to adjust the publication anytime within a few seconds
- detailed results
- wide targeting – any interest you can even imagine (age, gender, GEO, interests, lookalike audience, etc.)
- wide range for sales opportunities ( from offline retail to any e-commerce niche)
TARGETED ADVERTISING helps you
- Identify the right audience and fully customize ads set up
- Flexible optimization of the advertising budget (it is the greatest impact of any marketing strategy)
- Raise brand awareness. Targeted display advertising allows the users to become more familiar with the product by using the customer’s company name in the message, a brief product description, a creative and a logo. This increases the loyalty and trust of the target audience.
- Contact Black87 team to learn more how to benefit on social media and email marketing channels